“It’s basically the same thing, just a new color maybe and some millimeters added here and there for the iPhones and iPads – and yes, some display changes” Tim Cook was heard instructing his team members before the rehearsal for Apple’s September 10 event. “Do we really need a rehearsal?” he asked.

Meantime, SVChronicle has gathered that Apple engineers are queuing up in front of many stores to buy the Samsung Galaxy Gear, a full week before its release. “I can’t be the only guy on the team without a smartwatch you see” an Apple engineer waiting in Queue told SVChronicle.