With a corporate credit card to order pizzas and drinks, a team of Gartner analysts are holed up in a meeting room for a BS session (BrainStorming session) with one goal: come up with the next buzzword, that can replace ‘big data’. ” The issue is that the term bigdata has moved the needle further. Now we need to come up with something that sounds scientific and can hide the shallowness of the term and the person saying it. That is tough”  a team member told SVChronicle.

Apparently, Forrester has something in the works which is being beta tested right now. If nobody calls their bluff, the term would be released to a wider audience starting next week.