John Swimmer got the shock of his life when he came to know that he was being fired for not using the term ‘Big Data’ in three consecutive meetings. “I never knew they kept count of these kinds of things” a visibly upset John told SVChronicle. “It’s not like I don’t like using the B word. I was just taking a break” John opined.

John is getting into a pattern of sorts. He had been fired from a senior tech executive position in 2011 for not using the term ‘cloud’ frequently.